National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity
The convergence of technology and time-pressed consumers has spurred tremendous growth for local search and its multitude of applications. The Internet has become a critical research and shopping tool for many U.S. consumers, who now move comfortably and freely between … read more
Local Search Marketing: Targeting Consumers In A Diverse Media Landscape
Consumers today are scattered across a wide variety of media channels and are more selective of how they get receive advertising, creating challenges for marketers to reach target audiences and receive positive returns on investment. Inundated by media and business … read more
Economics of Search Marketing: Addressing the Challenges of a Scalable Local Online Advertising Model
Prepared by Borrell Associates for Clickable This new research report explores the challenges and opportunities in the local search advertising industry. It includes: An overview of the search-advertising marketplace, which rose to $11.5 billion last year and is slated for … read more
Local Business Listings: Straight Talk With the Data Providers
Webcast date: Aug 19, 2009Speakers:
Pankaj Mathur, InfoUSA
Gib Olander, Localeze
Jonathan Cohn, Acxiom
Gregg Stewart, SVP Interactive, TMP Directional Marketing
Local Search Marketing: Local Listings GONE WILD!
Webcast date: May 20, 2009Speakers:
Michael Boland, The Kelsey Group
Bryan Simkins, FedEx
Local Search: Opportunities for National Marketers
Webcast date: Feb 25, 2009Speakers:
Greg Sterling, Sterling Market Intelligence
Local Online Advertising: Strategies and Tactics Every Company Should Know
Webcast date: Oct 1, 2008Speakers:
Greg Sterling, Sterling Market Intelligence and Search Engine Land
Ed O’Keefe, Marchex
National Brands Marketing Local
Webcast date: Jun 25, 2008Speakers:
Greg Sterling, Sterling Market Intelligence and Search Engine Land
Local Search Advertising: The Challenges and Opportunities
Webcast date: Jun 14, 2007Speakers:
Greg Sterling, Local and Mobile Search Correspondent, Search Engine Land
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