Resource Library: Local

whitepaper

Marketer’s Guide to Call Tracking for Local Search

If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales. … read more »


whitepaper

The Authoritative Guide to Call Tracking and Local SEO

Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and … read more »


whitepaper

How to Maximize Local Search Traffic

Online shopping has become a retail phenomenon, with 2014 Cyber Monday sales projected to reach $2.6 billion, according to the Adobe Digital Index. With more and more consumers utilizing their mobile devices to search online for the best deals and … read more »


webcast

How To Maximize Local Search Traffic This Holiday Season

Date: Nov 13, 2014 1:00 EST (10:00PST)

Speakers:
Bill Connard, VP Local Search Solutions, Rio SEO
Kippie Friedkin, Online Marketing Manager, Lane Bryant


whitepaper

How to lntroduce Customer Lifetime Value into Online Advertising Optimization

Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself … read more »


webcast

Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World – October 7, 2014

Date: Oct 7, 2014 1:00 EST (10:00PST)

Speakers:
Greg Sterling, Internet/Mobile Analyst, Search Engine Land
Lisa Raehsler, Founder and Principal Strategist, Big Click Co.


whitepaper

Digital Marketing for Multi-Location Businesses

Local search engine optimization (SEO) has the ability to effectively and efficiently connect businesses with local searchers. In this learn, ZOG Digital, with insights from Forrester Research, Inc. and UBL, will break down why local SEO is necessary for multi-location … read more »


whitepaper

The Interviewing Candidates Guide

A bad interview can fell like a bad dance. Everyone shuffles around unsure of what to do or say, quietly wishing the song would end. Bad interviewing can cost you more than just a little embarrassment, too. CareerBuilder reports that … read more »


whitepaper

David vs. Goliath: How Small Business Can Win The Recruiting Battle

Small and medium businesses are the backbone of America, generating annual revenues that can reach $8.1 million [based on SMB’s with less than 100 employees]. These SMBs employ up to 99.7 percent of all employees in America, and 39 percent … read more »


research_report

Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide

New! Market Intelligence Report Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide Learn more about automation software for local marketing campaigns – what the capabilities are, and how they can help marketers automate local campaigns. The report focuses on … read more »