Resource Library: Local

webcast

Local SEO Strategies to Capitalize on Voice Search

Date: Jul 21, 2016 1:00 EST (10:00PST)

Speakers:
Sam Vasisht, CMO, MindMeld
Steve Beatty, Head of Owned Media, iProspect
Tyler Ludwig, Director of Product, Rio SEO


whitepaper

Citation Cleanup: Assessing the Damage, Estimate Your Project Timeline

Citation consistency, or the presence of correct Name, Address, Phone + Website (NAP+W) everywhere the business is referenced across the web, is the foundation for local search engine optimization. It enables businesses to rank higher for their core search terms … read more »


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A Faster Way to Find Duplicate Local Business Listings

Duplicate listings can cause problems for any business that relies on local search to drive traffic to physical locations. Ideally each business location in the local search ecosystem has no more than a single listing per business data platform, unless … read more »


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Optimizing Local Marketing: SMB Marketing Needs “Do It With Me” Models

Digital services for local business are about to catch up with global brand marketing and, as with every business that has crossed the digital divide before, measurement of tool performance and tactics will be critical to success. This report explores … read more »


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Foundations of a Successful Local Marketing Strategy

The increase of mobile device usage and the growth of local search has given rise to the on-the-go customer. Why should you care? According to Google: Mobile search has now surpassed desktop 4 out of 5 consumers use search engines … read more »


webcast

Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency

Date: Mar 8, 2016 1:00 EST (10:00PST)

Speakers:
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management


whitepaper

The Mobile Local Playbook: Make Sure You’re Mobile-Ready

According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours. Don’t be … read more »


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Enterprise Local Marketing Automation Tools: A Marketer’s Guide

New! Market Intelligence Report Enterprise Local Marketing Automation Tools: A Marketer’s Guide Marketing Land’s latest publication of the “Enterprise Local Marketing Automation Platforms: A Marketerís Guide” examines the market for local marketing automation platforms and the considerations involved in implementation. … read more »


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Marketer’s Guide to Call Tracking for Local Search

If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales. … read more »


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Five Localization Strategies Every Content Marketer Needs

You work hard to develop compelling content marketing campaigns. But did you know 70% of internet users are not native English speakers, and 75% of the world’s economy is outside the USA? Learn the 5 strategies you must master to … read more »