Resource Library: Local

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Optimizing Local Marketing: SMB Marketing Needs “Do It With Me” Models

Digital services for local business are about to catch up with global brand marketing and, as with every business that has crossed the digital divide before, measurement of tool performance and tactics will be critical to success. This report explores … read more »


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Foundations of a Successful Local Marketing Strategy

The increase of mobile device usage and the growth of local search has given rise to the on-the-go customer. Why should you care? According to Google: Mobile search has now surpassed desktop 4 out of 5 consumers use search engines … read more »


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Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency

Date: Mar 8, 2016 1:00 EST (10:00PST)

Speakers:
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management


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The Mobile Local Playbook: Make Sure You’re Mobile-Ready

According to Google, consumers overwhelmingly turn to their mobile devices (94 % of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours. Don’t be … read more »


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Enterprise Local Marketing Automation Tools 2015: A Marketer’s Guide

New! Market Intelligence Report Enterprise Local Marketing Automation Tools 2015: A Marketer’s Guide Learn more about automation software for local marketing campaigns – what the capabilities are, and how they can help marketers automate local campaigns. The report focuses on … read more »


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Marketer’s Guide to Call Tracking for Local Search

If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales. … read more »


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Five Localization Strategies Every Content Marketer Needs

You work hard to develop compelling content marketing campaigns. But did you know 70% of internet users are not native English speakers, and 75% of the world’s economy is outside the USA? Learn the 5 strategies you must master to … read more »


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Connecting Online and In-Store Marketing Strategies for Multi-Unit Businesses

It’s no secret that it’s difficult to connect digital marketing budgets directly to store traffic. Piecing together the path to purchase for your consumers and assigning appropriate credit to each channel is not an easy task. With the right strategies … read more »


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The Ultimate Guide to Using CRM for Data Driven Marketing Success

Data-driven marketing benefits your business as it offers more insight into your customers, drives strategic decision making and enables you to personalise your campaign. This white paper from Redspire reveals a step-by-step guide to becoming data driven, including how to: … read more »


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The Authoritative Guide to Call Tracking and Local SEO

Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and … read more »