Writing Ad Copy That Converts

Good copy is less about product and more about people.

Digital marketing is a cluttered space. With a list of ad formats and platforms that seems endless, there is an ever-growing number of ways to measure ad performance. Digital marketers have many optimization tactics at their disposal including, bids, budgets, targeting, and keywords. While these are all important, the only thing that your potential customer actually sees is your ad.

Yahoo! studied the impact of thousands of digital ads and a number of best practices have emerged that help ad copy break through the clutter. This eBook will break down the basic copywriting elements and show you how to use them to tell a cohesive, logical story.

Sponsored by Yahoo

Every month, more than one billion people visit Yahoo to search, read the news, check email, and more. Your customers are out there. With mobile search and native ads in just one place, Yahoo Gemini puts you in front of them - in the right way at the right time.