Insights to improve CRM data quality for marketing and sales organizations
- How CRM data quality issues impact sales and marketing effectiveness, including lead conversion rates and the accuracy of sales forecasts and reports
- The role leadership plays in achieving reliable CRM data
- Whether a team-based, full-time approach to data management makes a difference
Sponsored by Validity
For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Return Path, Trust Assessments, 250ok, GridBuddy Cloud, and Everest – are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram and Twitter.