The State of CRM Data Management 2020 Report

Insights to improve CRM data quality for marketing and sales organizations

Every company wants to describe itself as data-driven, but in our latest report, we reveal a startling disconnect. While 86 percent of participants say their CRM system is important or very important to achieving revenue objectives, fully half of the study’s participants rate their overall CRM data quality between very poor and neutral.
Find out how high-performing companies are successfully leveraging CRM data quality and how you can do the same in The State of CRM Data Management 2020, presented in partnership with Demand Metric. In it, you’ll discover:
  • How CRM data quality issues impact sales and marketing effectiveness, including lead conversion rates and the accuracy of sales forecasts and reports
  • The role leadership plays in achieving reliable CRM data
  • Whether a team-based, full-time approach to data management makes a difference

Sponsored by Validity
For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Return Path, Trust Assessments, 250ok, GridBuddy Cloud, and Everest – are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram and Twitter.