The Smart Marketer’s Guide to Optimizing Campaign ROI

This report from Claritas provides detailed insight into “best practices” that allow marketers to more accurately analyze the effectiveness of their multichannel marketing campaigns.
In the report you will learn:
  • How to accurately calculate your return on ad spend
  • Some common reasons your campaign might not be working
  • The importance of analyzing the conversion path
  • And much more!

Sponsored by Claritas
Claritas gives marketers a complete understanding of the American consumer. With over 10,000 highly predictive demographic and behavioral indicators and the most comprehensive multicultural data available today, Claritas allows you to identify better prospects, target them more precisely and improve your ROI.