The Marketer’s Playbook for Customer Acquisition

Companies across industries are facing obstacles to growth. The solution? A data-driven customer acquisition program.
Data-Axle developed this guide to help marketers create an acquisition program that eliminates wasteful spending and attracts high-value customers. Download it to learn:
  • How to lower your customer acquisition costs with better targeting and personalization
  • Strategies to identify prospects who are most likely to become new customers
  • Real-world acquisition examples from leaders in retail, technology, entertainment and more!

Sponsored by Data Axle
Data Axle, formerly known as Infogroup, is a leading provider of data and real-time business intelligence solutions for enterprise, small business, nonprofit and political organizations. The company’s solutions enable clients to acquire and retain customers, and enhance their user experiences through proprietary business and consumer data, artificial intelligence/machine learning models, innovative software applications and expert professional services. Data Axle’s cloud-based platform delivers data and data updates in real-time via APIs, CRM integrations, SaaS, and managed services. Data Axle has 45+ years of experience helping organizations exceed their goals. For more information, visit

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.