The Impact of Invalid Traffic on Marketing

Recent years have seen advanced cyberattacks become the norm. Fake user accounts and bots blur the view of organizations, skewing forecasts, revenues and pipelines. Invalid traffic which is encompassed by these fake users and bots make up 40% of all web traffic. Learn more in CHEQ’s latest research, “The Impact of Invalid Traffic on Marketing.”

Sponsored by CHEQ
CHEQ is the leader in Go-To-Market security, trusted by over 12,000 customers worldwide to protect their funnels, sites, and analytics from bots and fake users. Powered by award-winning cybersecurity technology, CHEQ offers the broadest suite of solutions for securing the entire funnel, from paid marketing to on-site conversion, to data and analytics, to bot management.

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