The Fundamentals of CRM Data Management

Businesses that get data management right experience better customer relationships, create more effective sales and marketing campaigns, and uncover valuable insights that increase revenue and growth. In fact, companies that embrace a data-driven strategy are growing 30% year-over-year.
How can you ensure your company’s name is among those that are data-driven? Find out in Validity’s eBook, The Fundamentals of CRM Data Management. In it, they reveal:

  • The primary reason 40% of business initiatives fail to reach their goals
  • How to avoid the pitfalls of poor CRM data management
  • The right questions to ask when developing a data management strategy
  • A five-part plan to make sure your data is accurate and actionable

Sponsored by Validity
For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Return Path, Trust Assessments, 250ok, GridBuddy Cloud, and Everest – are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram and Twitter.