Companies invest tremendous effort into content that is designed to support their sales teams. But research studies constantly prove what most of us already know—too much of that work isn’t yielding the results we need.
There are three major problems contributing to content chaos:
- They don’t have a platform to effectively present content to sellers
- Content isn’t governed properly
- Managing content is treated as a tactical and siloed activity
Forrester has found that 70% of marketing content goes unused. Solve that problem today with the “The Essential Guide to Content Management” and get an exclusive content diagnostic questionnaire to help access your content landscape.
Sponsored by Highspot
Today 63% of marketers say they are under extreme pressure to drive revenue growth. Top marketers know how to leverage technology to support sales. With Highspot’s top-rated solution, put your content into your sellers’ hands, analyze performance, and show your impact on the bottom line. Get deep insights and analytics into the performance and influenced revenue of content, campaigns, and marketing assets.