Lead scoring provides data-driven guidance to help sales teams prioritize resources and maximize conversion. Download this guide to:
- Gain insight into the nuances of the scoring model.
- Identify the components of a good scoring model.
- Understand the data requirements.
- Evaluate technology options, and implementation obstacles.
- Determine the role of AI and machine learning.
Download this white paper from Openprise to learn more.
Sponsored by Openprise
Openprise automates all the painful, manual processes that sales automation and marketing automation solutions don't. Openprise is a data orchestration platform that allows data-driven marketing and sales teams to automate hundreds of business processes like list loading, data cleansing, deduplication, lead-to-account matching and many more. Openprise is designed from the ground up for CRM, so it has the business rules, best practices and data built right in, and it seamlessly integrates with solutions like Marketo, Oracle Eloqua, Pardot, Microsoft Dynamics and Salesforce so you're up and running fast. Openprise customers experience improved campaign performance and execute faster, with fewer resources.