The 7 Secret Ingredients of Great B2B Marketing Teams

B2B marketing is tougher than ever: there are more tools to master, tactics to learn, and competitors to outshine. Yet some B2B marketing teams consistently succeed, while others don’t. wanted to know why.
Drawn from exclusive one on one conversations between Jay Baer, New York Times best-selling author, and the world’s best marketers – including Peter Bell, Senior Director of Marketing (EMEA) at Marketo; Karen Steele, CMO at LeanData (previously Marketo, Exactly and VMware); and Jeff Rohrs, author and CMO at Yext – uncovered 7 common themes to that success.

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