The 7 Secret Ingredients of Great B2B Marketing Teams

B2B marketing is tougher than ever: there are more tools to master, tactics to learn, and competitors to outshine. Yet some B2B marketing teams consistently succeed, while others don’t. Teamwork.com wanted to know why.
Drawn from exclusive one on one conversations between Jay Baer, New York Times best-selling author, and the world’s best marketers – including Peter Bell, Senior Director of Marketing (EMEA) at Marketo; Karen Steele, CMO at LeanData (previously Marketo, Exactly and VMware); and Jeff Rohrs, author and CMO at Yext – Teamwork.com uncovered 7 common themes to that success.

Sponsored by Teamwork.com
Teamwork.com is driven by a vision to make teams in organizations around the world efficient, organized and happy by providing a suite of integrated software. Founded in 2007 and headquartered in Ireland, today Teamwork.com has 24,000 paying customers across 183 countries with office locations across the globe. Teamwork.com lists some of the world’s most influential companies as their clients, including Disney, Spotify and Netflix.