The 2021 State of Marketing Operations

BrandMaker
Download BrandMaker’s latest survey on the state of marketing operations in 2021. Learn the challenges that your peers are facing and what they’re doing to meet those challenges to optimize their marketing ROI.
Key findings include:
  • Marketing Operations is the number two skill reported by top marketing executives; only marketing strategy rated more highly
  • The top desired market improvement in 2021 is better integration of the technology stack
  • Nearly two-thirds (65%) of CMOs report that they struggle to simplify operations data into meaningful insights
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Sponsored by BrandMaker
BrandMaker is a global leader of marketing operations and MRM (marketing resource management) solutions. The BrandMaker marketing operation suite enables marketers to lead with confidence, accelerate time to market, and increase revenue contribution by helping them plan, predict, invest, execute, and improve performance. By fully integrating marketing planning, financial, performance, work, and asset management in one solution, BrandMaker improves visibility, efficiency, collaboration, and outcomes. Recognized as a leader in Forrester’s Wave for Marketing Resource Management, 2020, BrandMaker is used by more than 625,000 users at 350+ leading enterprises, including Autodesk, BestBuy, Daimler, Deutsche Bank, and Land O’Lakes. For more information, please visit www.brandmaker.com

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.