About BrandMaker


BrandMaker is a global leader of marketing operations and MRM (marketing resource management) solutions. The BrandMaker marketing operation suite enables marketers to lead with confidence, accelerate time to market, and increase revenue contribution by helping them plan, predict, invest, execute, and improve performance. By fully integrating marketing planning, financial, performance, work, and asset management in one solution, BrandMaker improves visibility, efficiency, collaboration, and outcomes. Recognized as a leader in Forrester’s Wave for Marketing Resource Management, 2020, BrandMaker is used by more than 625,000 users at 350+ leading enterprises, including Autodesk, BestBuy, Daimler, Deutsche Bank, and Land O’Lakes. For more information, please visit www.brandmaker.com

Resources from BrandMaker:


CMO Guide: How to Plan Smart and Pivot Fast

How do marketers learn to plan? There’s no industry standard for planning, and no course that gives you a cheat sheet. Many marketing organizations are starting to recognize that planning is its own discipline, so they’re creating roles focused entirely … read more »


Thinking Bigger About Marketing Budgets

This eBook is a practical guide for moving enterprise marketing operations from today to tomorrow – from getting by through acts of heroism – to adopting the technology that will increase efficiency. The successful result is a faster time-to-market, with … read more »


The 2021 State of Marketing Operations

Download BrandMaker’s latest survey on the state of marketing operations in 2021. Learn the challenges that your peers are facing and what they’re doing to meet those challenges to optimize their marketing ROI. Key findings include: Marketing Operations is the … read more »


7 Steps to Become a Marketing Superhero

BrandMaker’s superhero Skye will introduce you to 7 marketing superpowers that will help you master the challenges of global marketing. Find out how you can manage your marketing operations more efficiently. Gain insights into a 360-degree solution. A comprehensive MRM system … read more »


9 Tips on Optimizing Campaign and Work Management

In times of an ever-increasing number of regions, channels, and parallel campaigns, how can marketers make their operational processes more cost-efficient, faster, and more successful? The answer: With the help of a smart and agile marketing operations platform! In BrandMaker’s … read more »


Think Bigger to Unlock the ROI of Your Marketing Operations

It’s time to Think Bigger about Marketing Operations. This guide is a great place to start. Brandmaker lays out the framework for getting real ROI from your marketing operations… instead of losing your ROI in it. The ROI Guide will help you … read more »


What Happened in 2015 That Will Disrupt This Year’s Marketing Plan?

For most B2B marketers, 2015 will be remembered as a year of heroic transition. Digital marketing, SEM, social & mobile customers, and the skills of the marketing team all come into play for what is sure to be a shakeup … read more »