How to Take Your Retargeting to the Next Level

Advanced strategies from the industry experts

 

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By delivering personalized, customized advertising to predefined audience segments in just the right way at just the right time, retargeting gives marketers the best possible return on every dollar invested. Retargeting translates website visitor behavior into highly relevant, targeted advertising campaigns. In addition to the instant benefit of more targeted ad campaigns, this can give savvy marketers tremendous insight into the interests and intent of their customers.

For this white paper, AdRoll investigated the practices of industry leaders and their customers for the best strategies and tactics to take retargeting to the next level. This white paper will help you identify potential areas for improvement in your retargeting program, and take advantage of these tactics.

Sponsored by AdRoll

AdRoll is the global leader in retargeting with over 15,000 active advertisers worldwide. The company’s innovative and easy-to-use marketing platform enables brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97% customer retention rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange.