The Real World of Real-Time Advertising

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In today’s advertising landscape, marketers are armed with extraordinary technologies, leading to an ever-more-precise understanding of consumer behavior, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions — and an entirely new school of companies — have evolved that enable marketers to maximize the scale and relevance of their display advertising like never before.

 

While the new digital landscape offers marketers many options and opportunities, it can also create significant confusion about how to take best advantage of them. This guide seeks to help you wrap your heads around the current advertising technology ecosystem; to explain how we arrived at this point; and to simplify the science and technology that hold the industry together.

Sponsored by Quantcast
Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company‘s # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world’s largest brands and more than half of the top advertising supported publishers. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. Come Get Quantified™ at www.quantcast.com.