About Quantcast
Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company‘s # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world’s largest brands and more than half of the top advertising supported publishers. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. Come Get Quantified™ at www.quantcast.com.
Resources from Quantcast:
How To Test Multiple Programmatic Partners
Download this guide to explore best practices on how to set up comparative tests to understand vendor performance and avoid the pitfalls of attribution gaming, which can compromise campaign results. What’s inside? A breakdown of why testing your partners is … Read more
Attribution Vendor Guide
Attribution solutions help marketers better understand the full customer path to conversion, allowing them to make more informed marketing decisions. Use this guide to determine whether you need an attribution vendor and to find the best vendor for your needs. … Read more
The Next Frontier in Ad Quality: Target Accuracy
While advertisers, publishers, agencies and vendors have all been heavily invested in viewability and fraud, one area that has been widely overlooked is the accuracy of audience targeting. Reaching the wrong audience diminishes the performance of any type of campaign … Read more
The Real World of Real-Time Advertising
In today’s advertising landscape, marketers are armed with extraordinary technologies, leading to an ever-more-precise understanding of consumer behavior, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions … Read more
How To Be Successful in Mobile Advertising
Over the last decade, mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed into … Read more
The Essential Guide To Display Attribution Models
Digital advertising has introduced new challenges and opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s … Read more
Programmatic for Branding – An Essential Marketing Tool
Programmatic buying refers to any media buying that is run through an automated system. Today, almost all programmatic ads are bought and managed through real-time bidding (RTB), which uses real-time auctions to bid on individual impressions across web, mobile and … Read more