Nonprofit Collaboration Between Marketing and Fundraising

Supporter-centric engagement starts with alignment between marketing & fundraising teams.

Use this guide to help you take the first steps to strengthening alignment across marketing and fundraising, starting with establishing common goals, processes, and tactics powered by a unified view of constituent data shared between the two teams. The four-part guide will walk you through how to:

  • Share marketing and fundraising data across teams
  • Use data to create personalized constituent experiences
  • Take a supporter-centric approach to end-of-year giving
  • Measure the effectiveness of your marketing & fundraising campaigns

Download this guide to get started aligning your teams and creating supporter-centric experiences.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.