Marketers Are Moving Toward Converged Performance Measurement

The definitive guide to data-driven attribution

Top-performing enterprise marketers are 5x more likely to use data-driven attribution. Meanwhile, more than half of all marketers still focus on the last click. Which kind of marketer do you want to be?

Read our Definitive Guide to Data-Driven Attribution to explore best practices in marketing measurement. Find out how attribution helps marketers make fact-based decisions, gain efficiencies, and improve marketing performance.

In this white paper, you’ll learn:

  • What data-driven attribution is and what questions it can answer.
  • Whether you’re ready for data-driven attribution and how it fits into your toolset.
  • Five steps to driving success with a new, data-driven attribution strategy.

Sponsored by Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.