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Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.

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Marketing in the Driver’s Seat: Using Analytics to Create Customer Value

A new Harvard Business Review report shows that using data to improve the customer experience is a key part of creating a competitive advantage in today’s market. HBR’s interviews with executives, academics and analysts showed that: Companies that use multiple … read more »


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Discover How Marketing Analytics Increases Business Performance

With so much customer data available today, effective measurement is on the minds of many marketers. Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only … read more »


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Marketers Are Moving Toward Converged Performance Measurement

Top-performing enterprise marketers are 5x more likely to use data-driven attribution. Meanwhile, more than half of all marketers still focus on the last click. Which kind of marketer do you want to be? Read our Definitive Guide to Data-Driven Attribution … read more »