Identity graphs connect key online and offline customer identifiers such as name, physical address, email and mobile IDs, and other data in a privacy-compliant manner to give you a unified view of your customer.

But in today’s omnichannel world, simply identifying your customer is no longer enough. Marketers need to know exactly which messages and channels are driving customers to buy.

That’s why a new form of identity graph has emerged to help marketers go beyond simple customer identification. Today’s more intelligent identity graphs give you a truly comprehensive view of your customer by using privacy-compliant methods to link emails, physical addresses, and mobile IDs to information on demographics, financial status, media and technology usage, buying behavior and more.

Download this report from Claritas to learn how to leverage this new identity graph to reach your best customers and maximize your marketing ROI