In 2019, companies dependent on search traffic found out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert Rand Fishkin to proclaim that Google is now undeniably “everyone’s competitor” in search.
This white paper demonstrates the solution to this new “Zero-Click Google World” is to beat Google to the punch — creating landing pages that serve longtail search better than Google can.
Additionally, this white paper will share results of cases where websites have automated this process with a new type of growth marketing technology. The solution works the same for both Paid and Organic search, and the strategy used is supported by Google itself.
This white paper is geared to those in marketing responsible for delivering continued, measurable growth of web traffic, revenue, or leads.
Sponsored by Longtail UX
Founded in 2013 by an ex-Googler and a successful Internet entrepreneur, Longtail UX is transforming how businesses approach Website Optimization and Search Marketing. Our patented Landing Page automation technology gives businesses the unique ability to connect users to products in one click for any number of search term variations across SEM and SEO. Our technology integrates into client websites effortlessly so businesses can concentrate on what they do best. We have clients across Australia, the U.S. and Latin America, including Kogan, Adore Beauty, Graysonline, Car Next Door and LatAm Autos.