Realize Your Creative Vision in 2025
Date: Jan 28, 2025 1:00 EDT (10:00PDT)Speakers:
Allie Archerd,
Account Director, MNTN
Elevate Your Data Strategy: From Cookies to Universal Consent & Preferences
Date: Dec 5, 2024 1:00 EDT (10:00PDT)Speakers:
Param Gopalasamy,
Senior Content Specialist, CIPPE/E, CIPP/US, CIPM, OneTrust Consent & Preferences
The Secret to Influencer Marketing ROI & Attribution
Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around … Read more
Growth Marketing Automation in a Zero-Click Google World
In 2019, companies dependent on search traffic found out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert … Read more
