Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025
Date: Nov 12, 2024 1:00 EDT (10:00PDT)Speakers:
Bill Sears,
Group Vice President, Solution Strategy, Zeta Global
Melissa Tatoris,
Head of Retail Practices, Zeta Global Leslie Lorenz,
Head of Retail Practices, Snowflake
Get More Out of Your Webinars: Strategies for 24/7 Engagement
Date: Nov 7, 2024 1:00 EDT (10:00PDT)Speakers:
Matt Bohn,
Former Senior Manager,
Events & Field Marketing, DRATA
Stacy Combest,
Manager, Webinar Marketing, Hootsuite
The Secret to Influencer Marketing ROI & Attribution
Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around … Read more
Growth Marketing Automation in a Zero-Click Google World
In 2019, companies dependent on search traffic found out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert … Read more
