Resource Library: Featured Home (2)


How to Leverage First-Party Data for a Winning CRM Strategy

Date: Jun 1, 2023 1:00 EDT (10:00PDT)

Katie Intrater, Vice President of Business Development, AtData
Lars Helgeson, Founder and CEO, GreenRope


The Secret to Influencer Marketing ROI & Attribution

Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around … Read more »


Growth Marketing Automation in a Zero-Click Google World

In 2019, companies dependent on search traffic found out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert … Read more »