Personalization at Scale: A Blueprint for Global Success
Date: Oct 1, 2024 1:00 EDT (10:00PDT)Speakers:
Andrei Gazdac,
Senior Customer Engagement Manager, Crownpeak
Marina Hernandez,
eCommerce Manager, Le Col
The Secret to Influencer Marketing ROI & Attribution
Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around … Read more
Growth Marketing Automation in a Zero-Click Google World
In 2019, companies dependent on search traffic found out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert … Read more
