Resource Library: Featured Home (2)


Turn Your Customer Insights into Personalized, High-Impact Email

Date: Jun 6, 2024 1:00 EDT (10:00PDT)

Kara Trivunovic, GVP, Strategic Solutions at Zeta Global
Jim Moroney, Sr. Manager, Customer Data Platforms/MarTech at Accenture
Roy Wolllen, President, Hansa Marketing Services


The Secret to Influencer Marketing ROI & Attribution

Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around … Read more »


Growth Marketing Automation in a Zero-Click Google World

In 2019, companies dependent on search traffic found out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert … Read more »

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