Discover How Marketing Analytics Increases Business Performance

Google Analytics

With so much customer data available today, effective measurement is on the minds of many marketers.

Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that:

Only 26% of believed that their marketing analytics tools are well-integrated and work seamlessly together.

On the other hand, marketers are 39% more likely to see improvement in their overall marketing performance when they deploy a complete marketing analytics stack of 5 or more tools.

Clearly, the right tools are critical to success. We’d like to share all of Forrester’s finding with you, and we invite you to download the full study now: “Discover How Marketing Analytics Increases Business Performance.”

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Sponsored by Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.

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