Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

It starts with strong alignment between customer success and marketing.

This partnership has the power to unlock the true potential of your customers: genuine advocacy that will help you grow your business faster not just through upsell and cross-sell revenue, but also through second-order revenue generated by advocacy.

In this white paper from Influitive you’ll learn:

  • How customer success and marketing can help each other
  • How to get started on aligning customer success and marketing
  • Key alignment moments throughout the customer lifecycle

Sponsored by Influitive
Influitive is driving the shift from company-centric marketing to advocate marketing. Our advocacy platform and team of experts helps the world’s most successful businesses spark, build and sustain a movement behind their brands with the participation of their greatest marketing asset: their customers. We believe the companies that put their customers at the heart of their marketing — and their business — are the ones that will win.