CMO Report: The Quest for Consumer Trust

4 Ways to Shift Your Marketing From a Transactional Model to a Trust Model

Marketers see first- and zero-party data as critical to driving closer relationships with their customers. For many, it is an opportunity to significantly transform the organization from a transactional model to a relationship model with customers built around lifestyle, affinities, and experiences.

Creating high moments of engagement and making personal, emotional connections with consumer communities fosters a trust relationship. With trust comes an increased consumer propensity to share data directly with brands and engage in future transactions.

Download the eBook to see how top marketers are adjusting to a world without third-party data.

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