Are You Ready to Become An Industry Insider?
As marketers look ahead to reconnect with audiences across all channels in the new normal, changes in the TV landscape will have the biggest impact on how brands drive awareness and campaign performance. While cord-cutting was expected to grow significantly in the coming years, no one could have predicted the surge that resulted from coronavirus (COVID-19) in 2020.
Now is the time to rethink your 2020 marketing plans and forecasts. COVID-19 has changed the game and if you want to stay ahead, you need to pivot your strategy. But if you’re still wondering what to do next, download this white paper from Goodway Group to learn more.
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Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media.