Adopt valuable B2C strategies as a B2B company

B2B expectations are changing. There are plenty of ways to bring B2C strategies to your B2B markets. In this white paper, dotdigital shows you how.
The white paper explores:
  • Strategies you can employ to bring B2C strategies to your B2B buyers with great success
  • Why personalization is so crucial, how to capture data, and the importance of reporting
  • The importance of B2B ecommerce (B2B buyers expect your business to be more self-serve than you think!)
  • What channels you can use to reach your buyers other than email.

Sponsored by dotdigital
dotdigital is a leader in omnichannel marketing automation technology and is the platform of choice for businesses seeking to engage customers across all touchpoints. The platform’s features empower 4,000+ brands across 150 countries to acquire, convert, and retain customers. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, and more.