Adapting digital marketing for real-world results

Digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses.

Understanding customer behavior is the key difference.

In this guide from Zenreach, they explain how to use the in-store data you’re already collecting to:

  • Retarget active shoppers
  • Bring back lost customers
  • Attract new customers
  • Maximize digital marketing ROI

Sponsored by Zenreach
Zenreach is a WiFi-powered marketing solution to assist brick-and-mortar merchants with: Automatically collect customer data as they walk into a store & track visit behavior - Serve personalized messages across email, Facebook, Instagram & Google to get them keep coming back as well as find look-alikes - Measure & optimize campaigns based on walk-through-rate, not likes or clicks - Measure offline return of your digital ad spend, in real-time