Account-Based Marketing: The Art of the Start

Avention — now part of Dun & Bradstreet® — recently conducted a survey to learn more about the role data plays in implementing account-based marketing strategies. With responses from more than 100 B2B marketers, it became clear that one of the biggest roadblocks to starting an ABM program is access to data and the ability to leverage that data for increased insight and account selection.

Dun & Bradstreet summarized their findings in this report, which includes tips from B2B marketing leaders who have successfully executed their own ABM campaigns.

Key highlights include:

  • The State of ABM – how companies currently view ABM
  • Data Challenges With ABM – what is impeding starting a program, how companies view their ability to use data strategically
  • Tips From the Experts – practical advice gleaned from interviews with B2B marketing leaders

Sponsored by Dun & Bradstreet
Dun & Bradstreet, the global leader in commercial data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.