Account-Based Marketing: The Art of the Start

Avention — now part of Dun & Bradstreet® — recently conducted a survey to learn more about the role data plays in implementing account-based marketing strategies. With responses from more than 100 B2B marketers, it became clear that one of the biggest roadblocks to starting an ABM program is access to data and the ability to leverage that data for increased insight and account selection.

Dun & Bradstreet summarized their findings in this report, which includes tips from B2B marketing leaders who have successfully executed their own ABM campaigns.

Key highlights include:

  • The State of ABM – how companies currently view ABM
  • Data Challenges With ABM – what is impeding starting a program, how companies view their ability to use data strategically
  • Tips From the Experts – practical advice gleaned from interviews with B2B marketing leaders

Sponsored by Dun & Bradstreet
Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect our customers with the pros-pects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.