Making a CDP work for you and your business
Customer Data Platforms are a hot topic in the world of marketing technology but with so many options out there it can be confusing when looking for the perfect solution to unify your data from multiple systems.
A Marketer’s Guide to Customer Data Platforms will clarify some of these issues, and highlight the many ways a Customer Data Platform will integrate and activate your many data sources.
Download this eBook to learn:
- The core features of a Customer Data Platform (CDP)
- How a CDP is different to a Data Warehouse, DMP or CRM
- The different approaches to data unification within different CDPs
- How to make strategic use of a Customer Data Platform
- Questions to ask when considering a CDP
- Understanding CDP architecture concepts
Sponsored by Upland BlueVenn
BlueVenn is a Customer Data Platform offering customer analytics, real-time marketing and customer journey automation. The BlueVenn Marketing Hub is the only customer-centric marketing automation solution that provides marketers with all the analytics, predictive insights and omnichannel marketing automation capabilities they need. Powered by its CDP, it works to create a real-time single customer view of every customer touchpoint to help businesses undertake an omnichannel transformation. BlueVenn sits at the heart of Upland’s Customer Experience Management product portfolio.