The majority of business leaders agree that their companies need to invest in social media to be successful. But as social becomes more hyper-saturated and networks evolve, how do you know you’re investing in the right strategies?

Sprout Social compiled four takeaways for marketing leaders to reflect on as they head into 2025. The considerations and prompts outlined here provide a jumping off point for conversations related to staffing, team processes, your marketing tech stack and more.