7 Steps to Unlock Your Social Data Through Customer Enagagment

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Your audience is your biggest business asset. Today, brands deal with an empowered audience — engaged in real-time social and mobile conversations across many digital platforms. They are in the driver’s seat, shaping business roadmaps and influencing purchases.

For these reasons, businesses must become audience-centric if they want to stay competitive. Audience engagement is key to converting and maintaining customers. Engagement leads to data, which leads to targeting and personalization, ultimately leading to conversion. Engagement after converting a customer leads to activation as a customer advocate.

This white paper will help you learn how to:

  • Understand and engage your audience
  • Identify new touchpoints
  • Evaluate, refine and relaunch to cultivate brand loyalty

Sponsored by OfferPop

Offerpop's Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New York City, with offices in London.Learn more at http://www.offerpop.com.