It’s no secret that content – from case studies to pitch decks – fuels the modern sales cycle. However, a vast majority of teams don’t track prospect engagement with sales content, and if they do, it’s unclear which metrics actually indicate success.
This report, From Strategy to Execution: 6 Sales Content Benchmarks Every Business Needs, reveals 6 key benchmarks for how, when, and where prospects engage with sales content.
In the report, you’ll find data-backed, actionable insights to help you:
- Identify which sales content drives the sales cycle forward
- Enable sellers to share the right content in their outreach
- Build a more efficient, higher velocity sales pipeline
Sponsored by DocSend
DocSend is the only content management and tracking solution that helps teams find, share, track and present the documents that close deals. With a powerful link-based system, it's easy to analyze content performance and get visibility into target accounts. With DocSend, sales and marketing can finally connect content to business outcomes.