2018 Packaging Trends

With the global landscape shifting rapidly to digital, there are many innovation opportunities for senior marketers and designers at consumer packaged goods companies.
In order to achieve growth, these companies must stay one step ahead of consumer expectations. Through a deeper digitization of their processes brands can meet consumers growing demands and simplify the tasks performed across the value chain.
In this trends paper, senior leaders from global technology companies discuss the following major packaging industry trends:

  • Digitization of the Value Chain
  • Color Psychology
  • Design Leadership
  • Intelligent Packaging
  • Heightened Quality
  • Internet of Things
  • Product Transparency
  • Convergence of Technologies
Learn how these trends will impact the packaging value chain as a system and how you can utilize technologies to your advantage.

Sponsored by Simplify My Packaging
Danaher’s Product Identification Platform is comprised of Pantone, MediaBeacon, Esko, X-Rite, AVT, Videojet, Foba, Linx and Laetus, a group of technology companies dedicated to helping customers give products unique identities. Nine out of ten consumer products sold at retail around the worldwide in some way utilize our innovative software and hardware solutions for color formulation and communication, packaging development, management and production, marking and coding, and track and trace. The Simplify My Packaging blog supplies professionals with learnings and best practices to remove wasted effort and cost in the packaging value chain through digitization, automation and connectivity.

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.