About Simplify My Packaging

Simplify My Packaging

Danaher’s Product Identification Platform is comprised of Pantone, MediaBeacon, Esko, X-Rite, AVT, Videojet, Foba, Linx and Laetus, a group of technology companies dedicated to helping customers give products unique identities. Nine out of ten consumer products sold at retail around the worldwide in some way utilize our innovative software and hardware solutions for color formulation and communication, packaging development, management and production, marking and coding, and track and trace. The Simplify My Packaging blog supplies professionals with learnings and best practices to remove wasted effort and cost in the packaging value chain through digitization, automation and connectivity.

Resources from Simplify My Packaging:


2018 Packaging Trends

With the global landscape shifting rapidly to digital, there are many innovation opportunities for senior marketers and designers at consumer packaged goods companies. In order to achieve growth, these companies must stay one step ahead of consumer expectations. Through a … read more »