The New Rules to Win Customer Loyalty and Increase Online Sales

Date: Apr 11, 2019 1:00 EDT (10:00PDT)

Andrew Waber, Data Insights & Media Relations Manager, Salsify

Consumer demand for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’ how do you break through the clutter to get consumer attention? More importantly, what motivates shoppers to click the “buy” button these days?

Join our product experience experts as they explain the new rules for winning customer loyalty and increasing digital sales. You’ll hear which product page elements shoppers now care about most, and how these preferences have changed over time.

Attend this webinar and learn:

  • Tactics to stop shoppers from abandoning your product pages
  • Why product information now beats price in purchase decisions
  • Techniques to beat the top-performing pages in your market category
  • How to use product pages to communicate quality, value and more

Andrew Waber, Data Insights & Media Relations Manager, Salsify
Andrew is the Manager of Data Insights and Media Relations at product experience management (PXM) platform provider Salsify. In his current role, Andrew manages the analysis, editorial direction and strategy for Salsify’s public facing reporting on the online retail marketplace.

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Sponsored by Salsify
Salsify is the world's leading Product Experience Management (PXM) platform. We empower brand manufacturers to accelerate digital growth by delivering the product experiences consumers demand anywhere they choose to shop online. Salsify's platform combines the power of PIM and DAM capabilities, the industry's broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world's biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf. To date, Salsify has raised a total of $98.1 million in funding, led by Greenspring Associates, Underscore VC, Venrock, Matrix Partners and North Bridge.