Data, Data Everywhere — But Where are the Campaign Insights?

Date: May 7, 2019 1:00 EDT (10:00PDT)

Speakers:
John Lovett, Senior Director, Search Discovery
Kelly McKeown, Senior Director - Revenue Marketing, conDati

Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign data exists in silos and you can’t see the “big picture” to actually understand your customer engagement better and improve your marketing campaign results?

It’s now time to capitalize on the real gains AI and machine learning (ML) can provide to unify, anticipate and activate the cross-channel insights that are hidden within your customer journeys.

Join our martech and data insights experts as they show you how to use AI and ML to drive pipeline and revenue growth. You’ll learn techniques to better plan, manage and execute your digital campaigns.

Attend this webinar and learn:

  • Ways to blend data silos to create a unified measurement data set
  • How to define KPIs that matter to see what actions need to be taken
  • Techniques to course correct campaigns in real time
  • Tips for more accurate pipeline and revenue forecasting to achieve better results

Speakers:

John Lovett, Senior Director, Search Discovery
John is an analytics thought leader who has dedicated nearly two decades to researching, writing and consulting on data and analytics. He is widely recognized for his data strategy work that has helped large enterprises, mid-sized companies and nonprofits gain value from data. John served as the President of the Digital Analytics Association and was instrumental in shifting the focus of the organization from website data to all digital data.

Kelly McKeown, Senior Director – Revenue Marketing, conDati
Kelly has spent 12 years marketing technology, including roles in corporate brand, field marketing, demand generation and marketing operations. Kelly joined conDati from SAP Concur where she held leadership positions in demand generation and regional marketing operations to help build the SMB business. During her tenure at SAP Concur she won a SiriusDecisions Demand Generation Program of the Year Award and is a 2019 Marketing Operations Program of the Year Award finalist.

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Sponsored by conDati
conDati arms digital marketing leaders with a data-science-as-a-service solution. We give marketers 100% confidence in their digital marketing campaign data, boost productivity by 10x-50x, and increase conversions by 10% to drive acquisition and retention. We do this by unifying multi-channel campaign data, quantifying sales and pipeline conversions, and by using data science, Machine Learning & AI to drive accurate forecasts and intelligent recommendations for optimization. Digital marketers gain timely information through alerts, reports and live dashboards -- resulting in optimum campaign results and return on ad spend. We are here to help digital marketers manage complexity, play offense backed with data and drive top-line growth.