MarTech Intelligence Report:

Enterprise Customer Journey Analytics Tools:

A Marketer’s Guide


MarTech’s all-new publication of the “Enterprise Customer Journey Analytics Tools” examines the market for customer journey analytics tools and the considerations involved in implementation. The 27-page report reviews the growing market for customer journey analytics tools, plus the latest trends, opportunities and challenges.



In this report you will learn: 

  • What factors are driving customer journey analytics tool use?
  • What capabilities do customer journey analytics tools provide?
  • Does my company need a customer journey analytics tool?
  • Who are the leading players in customer journey analytics tools?
  • How do I evaluate which tool is best for my business?

Also included in the report are profiles of 8 leading customer journey analytics tools vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:
  • Adobe
  • Auryc
  • MoEngage
  • Pointillist
  • Salesforce
  • SharpSpring
  • Thunderhead
  • WebEngage

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a customer journey analytics tool
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for customer journey analytics tools

Kim Davis, Editorial Director, MarTech, Third Door Media

Editor, writer and analyst:
Pamela Parker, Research Director, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in May and June 2021.