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MarTech Intelligence Report:

Enterprise Customer Journey Analytics Tools:

A Marketer’s Guide

 

MarTech’s all-new publication of the “Enterprise Customer Journey Analytics Tools” examines the market for customer journey analytics tools and the considerations involved in implementation. The 27-page report reviews the growing market for customer journey analytics tools, plus the latest trends, opportunities and challenges.

 

 

In this report you will learn: 

  • What factors are driving customer journey analytics tool use?
  • What capabilities do customer journey analytics tools provide?
  • Does my company need a customer journey analytics tool?
  • Who are the leading players in customer journey analytics tools?
  • How do I evaluate which tool is best for my business?

Also included in the report are profiles of 8 leading customer journey analytics tools vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:
  • Adobe
  • Auryc
  • MoEngage
  • Pointillist
  • Salesforce
  • SharpSpring
  • Thunderhead
  • WebEngage

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a customer journey analytics tool
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for customer journey analytics tools

Advisor:
Kim Davis, Editorial Director, MarTech, Third Door Media

Editor, writer and analyst:
Pamela Parker, Research Director, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in May and June 2021.