A Primer on Personalization

How to get started on your web content personalization strategy

Users are demanding a more tailored user experience and more organizations are seeing the benefit of a personalized content strategy and personalization technology to sell products, drive content consumption and improve the customer journey.

With the proper strategy and preparation, implementing web content personalization can help your organization deliver a better customer experience, generate additional revenue streams and build customer loyalty.

Covered topics include:

  • Explicit vs implicit personalization
  • How to measure your return
  • What is required to launch personalization effectively?
  • Best practices on implementing personalization
  • Selecting the right personalization technology
  • The power of information architecture

Sponsored by eZ Systems
eZ Systems is a global content management platform provider that is dedicated to helping businesses maximize the value of their content. Our software simplifies the way enterprises create, deliver and optimize their content in order to engage customers. Thousands of organizations rely on eZ to deliver digital experiences that foster business growth.