I have 50,000+ email subscribers…now what?
Did you know you can use your email list to generate more revenue for company without annoying or driving away your subscribers? In fact, you can monetize your email list in a way that your subscribers will actually appreciate. This … Read more
The Facebook Playbook for Call Conversions
Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016. This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from … Read more
Google AdWords and the Conversion Blind Spot
Countless marketers and business owners swear by Google’s marketing tools. But, those who neglect call tracking are missing a major part of the picture. In this guide, CallTrackingMetrics explains why call tracking matters, and how it can work together with Google’s popular … Read more
Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality. It starts with strong alignment between customer success and marketing. This partnership has the power to … Read more
Benchmark Report: 2017 State of Customer Marketing
There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing a transformation. In this new report conducted by Koyne Marketing, … Read more
How SEO + UX Can Thrive Together
In too many companies, SEO and SEM are managed from two distinct silos. When you integrate these two key digital marketing approaches, magic can happen. The kind of magic that results in higher quality traffic and improved conversions. In Noble … Read more
Social Media ROI Template
The Social ROI Template will give you advice on goal-driven analysis and which metrics matter, insight on how to tie social data to marketing investments, an easy-to-follow, five-step process for determining ROI, and a downloadable template to make calculations easy.
How an Insight Community Creates More Effective Brand Marketing
The buyer-led customer journey presents a new and unique set of challenges for modern marketers. Consumers are distrustful of brand messages and instead base their purchase decisions on what they hear from friends, families and social media. The brand promise … Read more
How to Keep Your Customers From Cheating on You
The benefits of loyal and engaged customers are known to every executive worth his or her MBA. Losing customers means you need to find replacement customers, and that gets expensive—fast. The more you know about your customers the less chance … Read more
Are You Still Bidding Like It’s 2007?
In this white paper from [24]7 you will learn: Tips to strike the right balance between best position and lowest cost. How high-frequency bidding can generate 10-30% more revenue versus conventional bidding methods. Why marketers who are settling for daily … Read more
