The delivery of brand experiences needs to be re-imagined.
With the increase of distribution channels, companies now face the challenge of delivering consistent digital experiences across multiple devices, including desktop, mobile, smartwatches, kiosks, cars and more.
Further complicating this challenge is the need to not only deliver experiences across the multiple channels being used today, but also rapidly extend those experiences to new channels as they arise.
In order to deliver consistent digital experiences and empower customers to consume the right content, at the right time and in the right context, companies need to re-evaluate the web content management platforms on which they rely.
This white paper from BrightSpot details how a decoupled CMS can help your company stay relevant and meet customer expectations.
Sponsored by BrightSpot
Brightspot enables digital innovation in a truly agile way. It is a powerful, flexible, fast-to-deploy enterprise-class content publishing platform that puts your digital experiences at the heart of your customer’s journey. Brightspot lets you create and manage the experiences you want and that your customers expect.
Brightspot organizes and delivers actionable information on your customers and your content, giving you a single system of truth where you can analyze data to make smarter, more informed decisions.