Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

With more than half of internet use now on mobile devices, brands are focused on bridging the gap between their digital presence and in-store sales.

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day.

Yet most marketers can’t — or don’t — measure the impact of their digital campaigns on in-store sales.

This whitepaper explores online/offline connections across multiple digital channels, and discusses best practices to drive foot traffic, as well as key metrics to measure the impact of digital search marketing, organic search, social media, and ad campaigns on top-line growth.

Sponsored by MomentFeed
MomentFeed is the marketing platform trusted by companies like Starbucks and Cricket Wireless to connect with and influence consumers at the precise location and moment they are making a buying decision. MomentFeed manages digital location data across premier social and search networks and allows marketing to leverage the data to localize search, paid, and social to enhance the customer experience, increase engagement and drive offline transactions.