2019 Digital Trends
The 2019 Digital Trends report, produced by Econsultancy in partnership with Adobe for the ninth year, is based on a global survey of 12,815 marketing, advertising, ecommerce, creative and IT professionals working for both brands and agencies. The research looks … Read more
Untangling Attribution’s Web of Confusion: A Primer for Marketers
Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. It’s no surprise that the marketplace has difficulty understanding vendor capabilities and mapping them to their business problems. This whitepaper eliminates confusion and cuts … Read more
3 Steps to Signing More Clients
You can break down agency growth into three different steps – getting found, getting the meeting, and getting the business. And with the right tools and strategies, it can actually be pretty easy. In this issue of Agency Perspectives, you … Read more
The Call Tracking Study Guide for Marketers
This 45 page, in-depth guide from Invoca gives the reader a comprehensive understanding of call tracking. Divided into four easy-to-follow sections, this guide is for the experienced and inexperienced call tracking marketers. Intro to Call Tracking & Analytics Advanced Call … Read more
A Guide to Outsourcing SEO
Search Engine Optimization, or SEO, has become much more mainstream in recent years. Many businesses have discovered the importance of their online presence and want to improve it. But just because SEO is popular doesn’t mean just anyone can do … Read more
The Path to Effective Keyword Targeting in Google Shopping
In this white paper, Omnitail shows you an easy yet extremely effective method for query segmentation across product listing ad channels. First, the white paper looks at the customer decision process and the importance of segmenting queries by query type. … Read more
Competitive Analysis Template Pack
In order to win as a business, you need to analyze your competitors’ strengths, weaknesses, and strategic moves. A complete competitive analysis covers every aspect of the business, from product to marketing to executive leadership. And an impactful competitive analysis … Read more
Great Marketing Minds on Voice
“Alexa, how do today’s leading digital marketers use voice assistants?” Voice search is vast, complex, and can be downright daunting to talk about. Hear from some of today’s leading digital marketing experts, including Jay Baer and Andrew Shotland, on how … Read more
How to Engage Customers and Deepen Relationships
Only 36% of marketing executives feel they’re effectively leveraging transactional or triggered emails to engage the customer, which means 64% are not. Yet regardless of company size or the nature of your business, as much as 80% of future revenue … Read more
What Customers Expect in the Age of AI
Even though 80% of businesses already use or plan to use chatbots by 2020, over half of consumers believe the future should entail a combination of human and automated interactions. Especially when it comes to big purchase decisions like … Read more