Only 36% of marketing executives feel they’re effectively leveraging transactional or triggered emails to engage the customer, which means 64% are not.
Yet regardless of company size or the nature of your business, as much as 80% of future revenue will come from 20% of existing customers. Not new customers, existing customers. For any business, these are your most important customers.
This white paper from Dyspatch explores the obvious and direct correlation between the failure to optimize transactional email and the failure to fully leverage the growth potential of existing customers.
Sponsored by Dyspatch
Dyspatch is an email production platform that helps Enterprise organizations create and change transactional and triggered emails faster, by centralizing template creation, approval, and publishing processes. The powerful API, visual editor, and built-in device testing allow for cutting-edge email strategy and execution while helping establish consistency in both branding and legal compliance across multiple teams. Sendwithus has been helping leading brands, including Microsoft, Autodesk, and Zillow craft exceptional communications experiences since 2013.