Step-by-Step Guide to LinkedIn’s New Company Pages

How to Use LinkedIn Company Pages for Marketing

On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely change the way we view the platform as a marketing tool.

“For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn’s Product Management team.

This all sounds great, doesn’t it? The question is: are you prepared to optimize your own Company Page once these changes roll out to you?

Download the Step-by-Step Guide to LinkedIn’s New Company Pages to learn what’s changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search.

In this step-by-step guide, you’ll learn:

  • What LinkedIn Company Pages are
  • Why you should use them for marketing
  • What’s different about the new LinkedIn Company Pages
  • How to successfully optimize your company’s new page

Sponsored by HubSpot
HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 5000 companies in 34 countries attract leads and convert them into customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool,, which has more than 3 million users. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts.