The Smart Social Report: Volume One
If any of these questions have come up in recent strategy sessions, “The Smart Social Report, Volume 1” can provide clarity. Spredfast evaluated fifty leading brands across ten different verticals, eight social networks, and thousands of pieces of social content … Read more
The Savvy Brand’s eBook to a Successful Brand Ambassador Program
As brands have become more entrenched in social media, it has become inevitable to have a brand ambassador strategy. A brand ambassador can build strong relationships to increase you brand’s social reach and drive traffic to the places you conduct … Read more
The Golden State Warriors: Leading on the Court and in Social Media
From draft selections, to free agent signings, to coaching hires — the Golden State Warriors seem to make all the right moves. But they excel at much more than just winning games. Their social media team has built a social … Read more
The New Normal: Audience Marketing in the Age of You
One of the top priorities for CMOs today is to define a personalized customer experience when technology and connectivity combined have placed brand relationships in the hands of consumers, a phenomenon that Interbrand, the leading brand consultancy, has termed ‘the … Read more
Mapping Roles and Responsibilities for Social Media Risk
Social media has introduced a wide array of opportunities for organizations to engage with customers and partners. But with these opportunities comes risks – like a damaged brand reputation, regulatory violations, privacy issues, intellectual property compromises, social engineering, astroturfing, phishing, … Read more
Social Media Marketing Channels: Which Ones are Right for Your Brand?
As consumers explore different social media channels, it’s imperative that marketers understand shifting preferences. Digital marketers no longer have the luxury of choosing one social network over another. A well-managed and coordinated presence on all relevant social channels is a … Read more
Understanding Social Media ROI
Measuring the ROI of social media marketing is critical to improving your social strategy. Complete and accurate measurement of the impact of social media marketing is a challenge for many brands. No one tactic or tool allows you to comprehensively … Read more
The Pursuit of Social Persuasion
81% of U.S. consumers are influenced by a friend’s social media posts. Find out how today’s top marketers are tapping into the power of social persuasion to build brand love and grow business. Download “The Pursuit of Social Persuasion” from … Read more
The Definitive Guide to User Generated Content
The always-connected consumer is creating and sharing content, and is influencing the way brands interact with customers. In fact, reports have shown that millennials find user generated content 20% more influential than any other type of media. So how can … Read more
Social Goes Shopping: Ecommerce Developments in Social Media
There has been a lot of talk lately around the “buy button” revolution and the ability for shoppers to make purchases directly on various social media platforms. So much so, that it is difficult to keep track. The “Social Goes … Read more
