The Definitive Guide to Social Marketing

cover imageSocial media has become more than just a channel or tactic, it is a strategy that should be present in every aspect of your marketing. The challenge is learning how to harness the power of social media and engage your audience to share your brand’s message.

As a marketer, you need to learn to leverage social media for building relationships, listening to the market, promoting content, and influencing buyers even before they’re identified as potential leads. You have to do more than social media; you have to do social marketing.


Marketo’s Definitive Guide to B2B Social Marketing shows you how to add social to every marketing activity to drive buyer engagement, new business and revenue. Whether you are just starting out or have a well-defined social marketing plan, this guide is your go-to handbook.

Sponsored by Marketo
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.