The Evolution of Influencer Marketing

The 5 influencer insights that matter most

No matter what industry or vertical an organization may be in, it is imperative to gain a secure hold on how people and consumers are receiving company messaging and product information.

Today’s digital marketer knows the one-to-many, brand-consumer dynamic has undergone a role reversal, with consumers now firmly in control of when, where, how, and even if brand engagement will occur.

These modern influencers hail from all walks of life – industry and topical experts, activists, celebrities, bloggers, academics, YouTube producers, etc. – and are leveraging the Web’s connective tissue (along with consumers’ longstanding preference for word of mouth recommendations), to build, inform, engage, and influence dedicated populations of followers.

This white paper from Tracx identifies the 5 influencer attributes to look for when seeking your brand’s top influencers.

Sponsored by Tracx

Tracx is the leading social business management platform empowering enterprises and brands to create, manage, monetize and optimize social interactions throughout the consumer journey. Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually-driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. More than 450 brands worldwide rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit

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