The Social Side of Holiday Shopping
How can your business capitalize on the holiday season and see a major revenue bump? With optimized use of social media. By leveraging the newest marketing channel that reaches an incredible amount of potential customers, social media can build a … Read more
Playbook for Facebook Creative Optimization
Smart bidding, targeting and campaign management strategies can get you a phenomenal return from Facebook ads. But at the core of your campaigns, one factor makes or breaks your success. Good creative. Creative is the biggest driver of ad performance … Read more
Quick Start Guide to Employee Advocacy Training
Employee advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone, IBM, and hundreds of others who are pioneering the way with successful programs. In fact, 90% of brands are now pursuing employee advocacy, a 2X … Read more
How Leading Companies Tie Employee Advocacy to Business Outcomes
It is critical within an Employee Advocacy program to track every send, view, share, like, and reaction, but even more important to tie those data points back to your goals and KPIs. You must be able to easily turn your … Read more
How To Deliver Content Your Employees Will Love To Share
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand. In this eBook from Dynamic Signal, they explore the connection between content … Read more
The Instagram Advertiser’s Playbook
There are countless reasons to bring your brand to Instagram. But do you know what it takes to drive success once you’re there? In this white paper, Brand Networks gives you a comprehensive guide to Instagram advertising success, using advanced … Read more
The Power of Influencers. Quantified.
Experticity partnered with Jonah Berger, an industry-leading business professor and word-of-mouth marketing researcher from the Wharton Business School at the University of Pennsylvania and agency Keller Fay, to look at the impact of a conversation with an influencer as it … Read more
Facebook by the Numbers 2015
Retargeting on Facebook has become an indispensable tool for digital advertisers. In AdRoll’s “Facebook by the Numbers 2015” research report, they have analyzed campaign data across their global customer base. The findings in this report summarize our in-depth, yearlong review … Read more
The Ultimate Multi-Channel Social Strategy Survival Guide
Union Metrics, drawing from their experience working with social media’s top brands, and data they collected from millions of posts across channels like Twitter, Facebook and Instagram, this guide will go over everything you need to know to create a … Read more
The Forrester Wave™: Social Risk And Compliance Solutions
Social media is a tremendous resource to help grow and engage your customers, but to do so in a controlled manner, you’ll need to mitigate risk and regulatory challenges. Forrester Research, Inc. evaluated 10 companies across 22 criteria, including the … Read more
