The Definitive Guide to User Generated Content

The explosion of user generated content is changing the fabric of the web.

The always-connected consumer is creating and sharing content, and is influencing the way brands interact with customers. In fact, reports have shown that millennials find user generated content 20% more influential than any other type of media.

So how can a brand use these streams of consumer content to drive unprecedented results?

In this white paper from Offerpop you will learn:

  • Best practices on building a library of UGC
  • How to capture data and permissions from campaign participants
  • Ways to turn your website into a social hub
  • Tactics to drive commerce and measure results

Sponsored by OfferPop

Offerpop's Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New York City, with offices in London.Learn more at