Social Marketing Optimization Playbook
Webtrends puts you on the path for increasing your social ROI and improving social conversions by giving you unique insights into Facebook, Twitter and YouTube, and helping you optimize social and mobile content for the greatest return. Download this white … Read more
From Data to Action – Using Social Media Metrics to Build Your Plan
Whether you’re creating, editing, or auditing your social media plan, chances are you’re asking yourself whether you’re tracking the right metrics. Marketers working with social media, often hear the phrase “content is king”. But, when it comes to social media … Read more
Optimization for Remarkable ROI – Four Business Cases
Despite the ever-changing landscape of digital marketing, fundamentals remain the same — if you’re not analyzing visitor behavior (from first click, Facebook like, or mobile app download) you can’t improve the customer experience. This white paper illustrates through 4 case … Read more
Turn Social Intelligence Into Smart Crisis Prevention
In less than a decade crisis management has changed. In 2003, a crisis happened when the press got wind of something that reflected poorly on your company. It lived in headlines, sound bites and the odd blog or two. It … Read more
21 Social Media Updates & Advancements to Inspire Your 2013 Strategy
Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier. Now it’s time to integrate these updates swiftly into your marketing strategy. Now that … Read more
Industry Insider Report: Social Media Marketing in the Fast Food Market
Have you wondered how the fast food companies stack up in the world of social media? The “burger wars” used to be fought through traditional advertising on TV, the radio and in print, but this is no longer the case. … Read more
How to Generate Leads through the Social Web
Social media marketing offers endless opportunities for lead generation. Businesses are increasingly using social media to connect with their customers, avert crises and build reputation. Lead generation is a natural outgrowth of this activity. However, many marketers don’t know which … Read more
8 Ways to Build Your Brand Using Social Media
Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers. Customers are vocal, sometimes passionate, about what they like and dislike about the brands, products and … Read more
Step-by-Step Guide to LinkedIn’s New Company Pages
On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely change the way we view the platform as a marketing tool. “For companies, this means a more powerful way to build relationships with your … Read more
A Creative Guide to Facebook Pages: Timeline for Brands
The Timeline format for Facebook Brand Pages, introduced in early 2012, offers exciting new opportunities for reaching audiences with your brand story — if you know how to take advantage of it. When using the new Timeline format, it’s important … Read more
